TUPELO, Missouri (WordNews.org) Nov. 17, 2012 – With less than a week before Black Friday, shoppers will soon be rushing home with their treasures.

The American Family Association is once again providing a list of companies “naughty” or “nice” when it comes to greeting shoppers this Christmas – or “holiday” – season.

“We have taken the top 100 national retailers and reviewed their websites, media advertising and in-store signage in an effort to help you know which companies are Christmas-friendly,” said Tim Wildmon, AFA president.

Companies such as Ace Hardware, Bed, Bath & Beyond and Marshall’s get a thumbs up. Lowe’s and Hobby Lobby are especially supportive of Christmas. Other companies are marginal on Christmas, like 1-800-Flowers.com, Starbucks and Whole Foods. But those downright against Christmas include Victoria’s Secret, Banana Republic and Family Dollar.

_________________________
The full list
_________________________

Wildmon said it started the “naughty and nice” initiative seven years ago,  a response to what he called a “war on Christmas.”

And it is showing some success.

“Companies who used to refuse to acknowledge Christmas now have Christmas ‘shops’ inside their stores. Many of them now liberally use ‘Christmas’ in their advertising and in-store signage,” he said. “Sadly, there are still some companies which refuse to use ‘Christmas.’ They continue to insult and offend Christian shoppers by sticking with their politically correct ‘holiday’ term.”

On Nov. 20, AFA will release its list of stores to boycott.